Review draft
Context:
2023 · Packaging Design
Services:
Creative direction, design & copywriting
Role:
Credits:
Situation · Ask
Naked Coffee wanted its canned cold brew to carry the same craft credibility as a pour-over. The branding and packaging strip the can down to bold type, honest ingredients and a confident color system, so the message lands at a glance in the cooler: quality coffee, no compromises, ready when you are.
Decision
Value · Review
Work
More work
Other selected work from the private review.
